I am no photographer. Let me be clear about that. I’m not even particularly interested in photography except as a record of events and people. Which surprises some folks given my involvement in an organization that relies heavily on the talents of professional photographers who, along with many others, dedicate their time to produce excellent images to generate our primary revenue source.
But I love watching the process of a photographic production unfold like an intricate dance that is planned by the producer, the creative director and the photographer, and then executed by the photographer and his subjects incorporating whatever location and landscape is chosen. It evolves in slow motion but captures images that existed for but a moment but are documented for the rest of time.
I try to make at least one of the CEF shoots per year to watch, and thank people, and help if I can. And this year on a wonderful couple of days in late June I went to Tofino, Vancouver Island, BC to “help” with the shoot produced by Amy Jones, shot by Steven Errico, and executed by a talented crew and cast. Not a bad gig…2 sunny days in Tofino with two good friends and a great cast and crew.
I see my role on these shoots to be a gopher. Whatever needs to be done. So I picked up lunch, I ran errands, I carried equipment, I shopped for groceries and props. Whatever I could do to be useful so the talented image creators could concentrate on what they were doing. It’s so different from my usual life I love it all: Amy’s focus on detail; her partner Gavin’s cheerful help seeming to anticipate what comes next all the time; the wardrobe and makeup artist’ patience as they wait for direction for what’s next and then next after that; the talent’s acceptance that Steven will decide what’s next and where and how. He is the director and the recorder…always thinking and planning. His focus is amazing. I’ve seen it on a shoot, and also when we travelled together in Cambodia. He is a professional through and through, and CEF is lucky to have had him shoot for us more than any other photographer to date. The Tofino production marked his 11th CEF shoot.
It was a great couple of days in Cathedral Grove and on Chesterman Beach and environs. I’m certain there will be many great “active lifestyle” images, (think surfing and beach running/walking, picnic, hiking, bonfire, etc. ) produced that will generate revenue for CEF and our wonderful projects around the world. I get to experience a world I’ve come to know only through CEF and hang out with some really fun, talented people. Thanks all.